The new feature, called Company Pages, is designed to give companies exposure to LinkedIn's over 80 million members, while also giving users access to insight from other professionals in the network, the company said in a press release.
Among the 32 companies participating in the initial launch are several big technology names, such as Hewlett Packard (HPQ, Fortune 500), Microsoft (MSFT, Fortune 500) and Dell (DELL, Fortune 500). Other businesses that LinkedIn users will be able to review are JetBlue (JBLU), AT&T (T, Fortune 500), Citibank (C, Fortune 500) and Volkswagen.
Jeff Weiner, chief executive of LinkedIn, said in a statement that users will benefit from "the considered perspectives of those whom they trust and relate to the most - the people they know."
At the same time, he said businesses can use the feature to display "their strongest recommendations to prospective customers and employees on LinkedIn," which he says can "accelerate growth and trust in their brands."
In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages, according to the press release.
LinkedIn, a privately held company that caters to professionals, said it will officially unveil the feature Tuesday at its annual marketing and advertising event in New York.
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